#1 Competitor Ad Tracking Tool
Analyze competitor ads, keywords, and landing pages in our robust ad library to get fresh ideas for your campaigns. And find new ways to stand out.
Find display ads across hundreds of publishers
Browse competitor display ads from across hundreds of publishers. Study the creatives that keeps performing (while your competitors keep burning cash testing new concepts).
Look for what’s missing – what customers want but no one’s giving them. That way, you can make sure your message stands out.
Filter results by:
Active days
Campaign
Publisher
Ad network
View competitor video ads and use what works
Dive into your competitors’ video ads. See which ads have staying power and uncover the tactics driving their success so you can produce videos that hit the mark. Every time.
Filter results by:
Campaign
Active days
Reveal what's converting in competitor search ads
See exactly how your search ads stack up against competitors—from total clicks to average CPC. It’s like having access to any site’s Google Ads dashboard.
Get instant access to:
Clicks
Percent change in clicks
Impressions
Average CPC
Borrow proven tactics from competitor shopping ads
Find shopping ad examples for any website—whether it’s Shopify stores or ecommerce giants.
See exactly what copy is driving clicks, and swipe the best ideas for your own campaigns.
Get instant access to:
Clicks
Percent change in clicks
Impressions
Average CPC
Take the best ideas from competitor landing pages
Even the perfect ads will fail if your landing pages are leaking leads. That’s why you need eyes on all your competitors’ landing pages.
Break down their structure to see exactly how they’re squeezing every last drop of value from their ad spend. Then apply their best ideas to your pages.
Get instant access to:
Clicks
Percent change in clicks
Click trends
Total spend
Desktop vs. mobile
A dashboard for every competitor ads
metric that you care about
View how much your competitors are spending
Reveal exactly how much your competitors invest in paid and display. Then check to see what they’re getting in return by reviewing their display impressions and the traffic they’re driving from paid search.
That way, you know if you’re spending enough and achieving the highest possible ROI.
Analyze competitor campaigns to improve yours
Drill down even further with campaign-level insights. See exactly where your competitors’ budget goes and which campaigns deliver leads to you can refine your own strategy.
Find high-converting paid keywords fast
Identify the exact search terms bringing traffic to each competitor landing page. Add these keywords to your campaigns to fast track your way to peak performance.
Discover untapped publishers
Reveal the top publishers your competitors are using, so you can see exactly which platforms they trust to reach your shared audience.
Armed with these real-time data on ad placements, you’ll know exactly where to invest for maximum impact.
Build powerful campaigns
with Similarweb, the market's
leading source for ad data
100M+
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250M+
“Similarweb is an awesome choice.
By adjusting verbiage and positioning in our ads...we were able to generate more clicks, leads, and conversions, resulting in an increase in credit card subscribers.”
Head of Strategy
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Billed yearly
- 500 monthly data credits
- 6 months of historical data
- Up to 5,000 keyword results per table
Billed yearly
- 100 monthly data credits
- 3 months of historical data
- Up to 1,000 keyword results per table
Billed yearly
- 5000 monthly data credits
- 15 months of historical data
- Up to 50,000 keyword results per table
Join 10,000+ companies that conduct
competitor ads analysis with Similarweb
7-day free trial | 2-minute setup