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Find exactly how your site stacks up against competitors—from monthly visitors to media mix. It’s like having Google Analytics for every site in your market.

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See exactly what people search, along with where and how they search so you have all the information you need to create content that ranks. Consistently.

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Rank Tracker: Track the rank of your keywords from country down to city or zip code

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Unveil which keywords are actually driving your competitors’ PPC campaigns. Instantly spot where you’re winning and where you should focus. Then check how much they’re spending to see if you’re making the most of your budget.

Spot exactly who's visiting competitor sites

Identify the age, gender, interests, and locations of any site’s audience. So you can create a perfect profile of your (or your clients’!) target audience. And see the full customer journey.

See which ads are working for your competitors

Check what ads your competitors are running across Google display and video. And which landing pages they’re sending traffic to. So you can get ideas from their winning creatives.

See how your traffic stacks up against
competitors in any industry

Similarweb shows you traffic data from every site in your market.
So you can see how you stack up against competitors.

Site Monthly Visits Unique Visitors Visit Duration YoY Growth Pages Per Visit
lululemon.com 31.77M 15.18M 03:03
arrow-up 13.2%
4.89
aloyoga.com 5.352M 2.914M 02:14
arrow-up 44.95%
5.08
gymshark.com 10.31M 5.514M 03:18
arrow-up 1.63
5.39
fabletics.com 9.442M 4.853M 03:43
arrow-down -6.98%
5.35
nike.com 136.8M 66.30M 03:06
arrow-down -22.01%
4.54
rhodeskin.com 1.183M 609,788 02:31
arrow-up 163.74%
4.24
rarebeauty.com 832,750 441,675 01:47
arrow-down -14.90%
4.41
rembeauty.com 196,191 98,789 01:48
arrow-up 36.76%
5.41
fentybeauty.com 1.821M 998,630 02:56
arrow-up 3.62%
4.70
glossier.com 2.098M 1.163M 02:05
arrow-down -4.37%
3.90
princesspolly.com 3.257M 1.621M 04:35
arrow-up 6.93%
5.98
hellomolly.com 4.697M 2.771M 01:33
arrow-up 59.94%
2.69
whitefoxboutique.com 2.099M 1.182M 02:22
arrow-up 85.11%
5.39
prettylittlething.com 5.509M 2.475M 05:00
arrow-down -26.76%
6.44
peppermayo.com 1.265M 564,972 02:56
arrow-up 229.48%
5.75
monday.com 35.95M 5.328M 11:25
arrow-up 6.09%
6.83
asana.com 42.74M 5.375M 11:28
arrow-down -10.91%
7.01
notion.so 153.1M 17.78M 09:01
arrow-up 7.55%
9.43
trello.com 26.57M 4.213M 10:39
arrow-up -0.29%
7.59
clickup.com 87.10M 8.805M 11:04
arrow-down -12.13%
7.68
dailywire.com 19.35M 4.302M 03:49
arrow-down -14.64%
2.85
dailycaller.com 5.711M 1.408M 02:55
arrow-down -2.54%
2.44
tyt.com 311,838 115,327 01:23
arrow-up 18.39%
2.54
thefp.com 3.885M 1.324M 04:03
arrow-up 53.07%
2.47
megynkelly.com 166,663 100,734 01:14
arrow-up 602.44%
1.42

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Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.

100M+

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8M+

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Keywords

210+

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