Real user data
Access search and click results based on real user data.
Keyword
Research for
Full-Stack SEOs
Get more SEO traffic to your site with a more robust keyword research tool.
Get real user data on search and click results
To rank, you need more than estimates. You need real insights into what your ideal customers are actually searching for.
With fresh daily data, you can surface diverse search terms and use precise filters to zero in on keyword type, difficulty, and intent.
See which keywords are trending right now
Google gets brand new searches every single day. In fact, 1 in 6 searches are completely new.
That’s why we show you data from as recent as 72 hours ago. That means we catch these terms while they’re just starting to trend. While your competitors are all elbowing each other for page 2 scraps, you’ll already be creating content on tomorrow’s hot topics.
Access granular competitor SEO data
Go beyond guesswork with powerful competitor analysis tools and break down exactly how your competitors win in search.
Discover their top-performing keywords, see what each landing page ranks for, and spot keyword gaps by filtering by rank position. So, you can find opportunities to capture more search market share.
See where search traffic is going
Track which URLS are winning clicks across the whole search page for any keyword. Organic, paid, mobile, desktop, SERP features…you’ll know who owns what real estate. And what your total traffic potential is.
Then track shifts over time. That way, you know exactly how you’re growing quarter after quarter.
See how your traffic stacks up against
competitors in any industry
Similarweb shows you traffic data from every site in your market.
So you can see how you stack up against competitors.
| Site | Monthly Visits | Unique Visitors | Visit Duration | YoY Growth | Pages Per Visit |
|---|---|---|---|---|---|
| lululemon.com | 31.77M | 15.18M | 03:03 |
13.2% |
4.89 |
| aloyoga.com | 5.352M | 2.914M | 02:14 |
44.95% |
5.08 |
| gymshark.com | 10.31M | 5.514M | 03:18 |
1.63 |
5.39 |
| fabletics.com | 9.442M | 4.853M | 03:43 |
-6.98% |
5.35 |
| nike.com | 136.8M | 66.30M | 03:06 |
-22.01% |
4.54 |
| rhodeskin.com | 1.183M | 609,788 | 02:31 |
163.74% |
4.24 |
| rarebeauty.com | 832,750 | 441,675 | 01:47 |
-14.90% |
4.41 |
| rembeauty.com | 196,191 | 98,789 | 01:48 |
36.76% |
5.41 |
| fentybeauty.com | 1.821M | 998,630 | 02:56 |
3.62% |
4.70 |
| glossier.com | 2.098M | 1.163M | 02:05 |
-4.37% |
3.90 |
| princesspolly.com | 3.257M | 1.621M | 04:35 |
6.93% |
5.98 |
| hellomolly.com | 4.697M | 2.771M | 01:33 |
59.94% |
2.69 |
| whitefoxboutique.com | 2.099M | 1.182M | 02:22 |
85.11% |
5.39 |
| prettylittlething.com | 5.509M | 2.475M | 05:00 |
-26.76% |
6.44 |
| peppermayo.com | 1.265M | 564,972 | 02:56 |
229.48% |
5.75 |
| monday.com | 35.95M | 5.328M | 11:25 |
6.09% |
6.83 |
| asana.com | 42.74M | 5.375M | 11:28 |
-10.91% |
7.01 |
| notion.so | 153.1M | 17.78M | 09:01 |
7.55% |
9.43 |
| trello.com | 26.57M | 4.213M | 10:39 |
-0.29% |
7.59 |
| clickup.com | 87.10M | 8.805M | 11:04 |
-12.13% |
7.68 |
| dailywire.com | 19.35M | 4.302M | 03:49 |
-14.64% |
2.85 |
| dailycaller.com | 5.711M | 1.408M | 02:55 |
-2.54% |
2.44 |
| tyt.com | 311,838 | 115,327 | 01:23 |
18.39% |
2.54 |
| thefp.com | 3.885M | 1.324M | 04:03 |
53.07% |
2.47 |
| megynkelly.com | 166,663 | 100,734 | 01:14 |
602.44% |
1.42 |
Whenever I go into meetings with clients, I have an advantage…
I bring something to the table they’ve never heard before.
Data views you can only
access with Similarweb
Features
Mobile and desktop keyword data
View mobile and desktop keyword data separately.
YouTube keyword research
Analyze what keyword search terms are popular on YouTube.
Search Demand Analysis
Evaluate demand for a trend of your choice by analyzing changing search volume over time.
Zero-Click Searches
See the percentage of searches that didn't lead to any clicks or visits to any site.
Last 28 Days view
Measure the search volume for any keyword over the past 28 days.
Compare email traffic
Review what percentage of your traffic and your competitors' traffic comes from email marketing.
Compare display traffic
View what percentage of your traffic and your competitors' traffic comes from display.
Why our keyword research data is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
Organic and paid search terms
100M+
Websites from around the world
8M+
Apps on iOS
and Android
and Android
210+
Predefined and custom categories and industries
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Outrank your competitors
with Similarweb’s real-time
SEO insights and market data
Level up your keyword research
with a plan that works for you
Starter
For entrepreneurs exploring website traffic analysis and competitive research.
$125per month
Billed yearly
Includes:
- 100 website results per table
- 3 months of historical data
- 1,000 keyword results per table
- Worldwide view
Professional
For professionals building a marketing strategy and mapping their competitive landscape.
$333per month
Billed yearly
All the features in Starter plus:
- 500 website results per table
- 6 months of historical data
- 5,000 keyword results per table
- Rank Tracker, Backlinks, and Site Audit
Team
For marketing teams with a multi-channel strategy boosting their online presence.
Custom
Speak with a team member
All the features in Professional plus:
- 10,000 website results per table
- 15 months of historical data
- 50,000 keyword results per table
- Segments Analysis
- AI Agents
Join 10,000+ SEO teams that use Similarweb
for their keyword research
7-day free trial | 2-minute setup
