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5 reasons smart marketers upgrade to Similarweb

Analyze your competitors' media mix

SpyFu only tracks search, while Similarweb gives you a full traffic breakdown by channel, including organic, paid, social, direct, referral, and display ads.

That means you can spot hidden opportunities beyond just SEO and PPC.

Get keyword data you can trust

We use real user data to show who’s searching and clicking. So, you know precisely how much traffic each keyword gets.

Jump on trends as they happen with fresher data

SpyFu only updates its keyword data monthly. So, by the time it spots a high-potential keyword, it may already be too late.

Similarweb’s Keyword Generator updates every day. And data is available from as soon as 72 hours ago. So you can jump on new trends before your competitors even notice them.

See exactly which keywords send traffic to competitors

SpyFu gives you some of the picture. Similarweb gives you the full story on your competitors’ keywords. You’ll see who’s winning what, where you’re beating them, and where you’re invisible (but shouldn’t be).

No fuzzy filters. No missing metrics. Just crystal-clear insights you can act on.

You can filter all data by:

Branded/non-branded keywords

Device

Country and zip code

Organic vs. paid traffic

Find the landing pages pulling their weight

Don’t guess which competitor pages are working. See the proof.

Similarweb shows you exactly where their paid traffic is going, how each landing page is performing, and which ones are trending up (or tanking).

See why marketers choose
Similarweb over SpyFu

7-day free trial | No credit card needed

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Why our data is the best
on the market

We combine billions of signals from first-party analytics, real user traffic, public data, and global partnerships to deliver a complete view of search behavior.

That means we offer breadth, depth, and scale no other provider can match.

Similarweb data

100M+

Websites
Similarweb app data

8M+

Apps
Similarweb search data

6B+

Keywords
Similarweb industry data

210+

Industies

We actually saw a 15% increase in overall traffic to our product pages on retailer sites.

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