#1 Platform for
Competitor
Analysis

See how your website stacks up against
any site with our competitive analysis platform.

★★★★☆
4.5 out of 5|Based on 900+ reviews
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer
Similarweb customer

Compare website traffic with competitors

Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.

It’s like having Google Analytics for every site in your market.

Find which channels work best for competitors

Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.

So you can find the real opportunities faster.

Spot keywords generating competitor traffic

Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.

Instantly spot where you’re winning and where you should focus.

View your competitors' ads and take their top ideas

Check what ads your competitors are running across Google display and video. And which landing pages they’re sending web traffic to.

Then, analyze how long they’ve been running and how many impressions they’re getting to get ideas from their winning creatives.

Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.

Similarweb data

100M+

Websites
Similarweb app data

8M+

Apps
Similarweb search data

6B+

Keywords
Similarweb industry data

210+

Industies
G2 Digital Advertising Intelligence Overview

Build a powerful lead engine
with Similarweb, the best
source of market data

Similarweb is a must-have tool for any business that wants to stay ahead of market trends, identify growth opportunities and gain a competitive edge.

Shutterstock testimonial
Jon Oringer

Founder & Executive Chairman

See how easy competitive
analysis can be

7-day free trial | 2-minute setup