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Compare website traffic with competitors

Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.

It’s like having Google Analytics for every site in your market.

Find which channels drive competitor web traffic

Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.

So you can find the real opportunities faster.

See how often you both show up in AI search

AI Brand Visibility: See how often you and your competitors show up in AI search

Prompt Tracking: View real prompts and AI answers related to your category

Citation Analysis: Identify sources AI uses in answers.

Sentiment Analysis: Review whether chatbots feature you in a positive or negative light

Spot keywords generating traffic for competitors

Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search. You can even see if someone’s bidding on your brand, stealing your clicks.

That way you know where you’re winning and where you should focus.

View your competitors' ads and take their top ideas

Browse competitor search, display, and video ads. And swipe the ideas that perform the best (instead of burning cash testing new concepts!)

Then, analyze how how much they’re spending across channels…and how efficiently.

Where does our data come from?

We combine first-party analytics, anonymous traffic, public sources, and global partnerships to give you a high-resolution look at online search activity.

6B+

Organic and paid search terms

Similarweb data

100M+

Websites from around the world

Similarweb app data

8M+

Apps on iOS
and Android

210+

Predefined and custom categories and industries

We actually saw a 15% increase in overall traffic to our product pages on retailer sites.

Hersheys Testimonial

Join the platform trusted by over 10,000 companies

Try for free

Similarweb stands out as a proud leader across top categories.

G2 named Similarweb a market leader in Digital Advertising Intelligence Software

G2 named Similarweb a market leader in Competitive Intelligence

G2 named Similarweb a market leader in Market Intelligence Tools

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competitors today

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