#1 Platform for
Competitor Analysis
See how your website stacks up against any site
with our suite of competitive analysis tools.
Compare website traffic with competitors
Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.
It’s like having Google Analytics for every site in your market.
Find which channels drive competitor web traffic
Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.
So you can find the real opportunities faster.
See how you and competitors show up in AI search
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AI Brand Visibility: See how often you and your competitors show up in AI search for relevant topics.
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Prompt Analysis: View the questions people are asking AI chatbots. And how it responds.
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Citation Analysis: Identify the links AI pulls information from to build stronger partnerships.
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Sentiment Analysis: Review whether AI chatbots are featuring your brand in a positive or negative light.
Spot keywords generating web traffic for competitors
Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.
Instantly spot where you’re winning and where you should focus.
View your competitors' ads and take their top ideas
Check what ads your competitors are running. And which landing pages they’re sending web traffic to. That way you can get ideas from their winning campaigns.
Then, analyze how how much they’re spending and how many impressions they’re getting to see how competitive you are.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
100M+
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We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Market Intelligence Tools
G2 named Similarweb a market leader in Paid Search Intelligence
G2 named Similarweb a market leader in Enterprise SEO Tools
G2 named Similarweb a market leader in Content Analytics Software
See how easy competitor
website analysis can be
7-day free trial | 2-minute setup
