#1 Ad Spy Platform

Spy on your competitors’ ads, keywords, landing pages, and more. So you can get inspiration from their winning ideas.

One home for all of your
competitors' ads

Use our ad library to analyze competitor ads across display, search, and YouTube.

Find display ads across hundreds of publishers

Browse competitor display ads from across hundreds of publishers. Study the creatives that keeps performing (while your competitors keep burning cash testing new concepts).

Look for what’s missing – what customers want but no one’s giving them. That way, you can make sure your message stands out.

Filter results by:

Active days

Campaign

Publisher

Ad network

View competitor video ads and use what works

Dive into your competitors’ video ads. See which ads have staying power and uncover the tactics driving their success so you can produce videos that hit the mark. Every time.

Filter results by:

Campaign

Active days

Reveal what's converting in competitor search ads

See exactly how your search ads stack up against competitors—from total clicks to average CPC. It’s like having access to any site’s Google Ads dashboard.

Get instant access to:

Clicks

Percent change in clicks

Impressions

Average CPC

Take the best ideas from competitor landing pages

Even the perfect ads will fail if your landing pages are leaking leads. That’s why you need eyes on all your competitors’ landing pages.

Break down their structure to see exactly how they’re squeezing every last drop of value from their ad spend. Then apply their best ideas to your pages.

Get instant access to:

Clicks

Percent change in clicks

Click trends

Total spend

Desktop vs. mobile

Analyze your competitors' keywords

See exactly how your paid keywords stack up against your competitors—side by side. Easily identify the keywords you’re winning, the ones your competitors are winning, those you’re actively competing over, and the opportunities just waiting for you.

Traffic volume

Clicks

CPC

Keyword Difficulty

Creative inspiration
is only a click away

7-day free trial | Easy 2-minute setup

Build powerful campaigns
with Similarweb, the market's
leading source for ad data

100M+

Websites

8M+

Apps

6B+

Keywords

210+

Industies

“Similarweb is an awesome choice.

By adjusting verbiage and positioning in our ads...we were able to generate more clicks, leads, and conversions, resulting in an increase in credit card subscribers.”

Carlos Xavier

Head of Strategy

You don't need to wait for genius to strike —
try our ad spy tools today

7-day free trial | Easy 2-minute setup