The #1 Competitor Ad Tracking Tool
Analyze all of your competitor’s top ads, keywords, and landing pages to get fresh ideas for your campaigns.
Deep dive into competitors’ paid ad strategies
Examine the keywords, performance metrics and ad copy of competing ads. Take inspiration from the ad creatives and landing pages actually driving traffic for the competition so you can optimize your own.
Strategically allocate your marketing budget
Turn the tables and look for core keywords your competitors aren’t bidding on, so you can switch off spend there and deploy budget on new terms or the most competitive terms. For the rest, let your organic rankings do the work.
Monitor your competitors’ most valued keywords
The best defense is a good offense. Start keeping tabs on the keywords that your competitors want to protect. Get daily reports on the keywords driving the most traffic to their website and pick the most lucrative to target.
Protect your owned paid keywords
Receive email alerts when any website bids on the keywords most important to your business. Choose the device type and location best for you – from country down to zip code.
Unlock actionable insights for sharper competitor ad research
Our traffic data offers an unbiased and global view on web and app performance. Analyze your competitors’ website traffic to make data-driven decisions that boost your marketing strategy.
100M+
Websites from around the world
6B+
Organic and paid search terms
250M+
Competitor display and search ads
210+
Predefined and custom categories and industries
Boost your paid search
performance with Similarweb
Discover top websites’ paid search strategies to drive more traffic and tap into
consumer trends with our free competitor display ads tool.