One Platform
Designed for
SEO and Gen AI
Optimize your content strategy across organic and AI search with Similarweb.
See how your brand appears in AI search
AI Brand Visibility: Track how often your brand shows up in AI search for relevant topics
Competitor Analysis: Check how your brand stacks up against competitors
Prompt Tracking: See what people ask about your industry to create relevant content
Citation Analysis: Identify which sources chatbots cite, so you can build better partnerships
Get more traffic from
AI search
While AI is mainly a discover channel, the traffic it sends is very high intent. With Similarweb, you get the data you need to optimize for AI traffic as well as visibility.
Landing Pages: See the exact pages capturing Gen AI clicks
Prompts: Reveal real user prompts sending traffic
Competitor Analysis: Benchmark your referral traffic from AI against competitors
Spot which keywords trigger AI Overviews
Filter keywords in your Rank Tracker based on the presence of AI Overviews. That way, you know which keywords feature organic results. And which ones push them down.
So, you can focus your efforts on keywords that really bring clicks.
Get a complete, AI-powered content strategy
Turn your keyword wishlist into a full, actionable plan to climb the SERPs and own topics in minutes using our SEO AI agent.
Uncovers every relevant topic and subtopic complete with keyword gap analysis
Clusters keywords by intent and value, then ranks what to tackle first
Analyzes top-ranking pages to suggest the best formats, structures, and on-page elements
Gain a 360° view of your competitors’ websites
Instantly access key insights for any website:
Web traffic: total visits, unique visits, and visits over time
Traffic sources: organic, paid, referral, direct, social
Engagement: session length, bounce rate, and page views
With AI searches on the rise and featured heavily within industry news, I get asked a lot of questions on the regular by senior company executives.
Similarweb has enabled me to quickly and easily answer these questions with compelling visuals, which senior leaders always appreciate.
Senior SEO Content Manager
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Market Intelligence Tools
G2 named Similarweb a market leader in Paid Search Intelligence
G2 named Similarweb a market leader in Content Analytics Software
G2 named Similarweb a market leader in Enterprise SEO Tools
Find a Similarweb plan
that works for you
- Website Analysis
- AI Brand Visibility
- 150 tracked prompts
- Sentiment Analysis
- Citation Analysis
- AI Traffic
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
- AI Brand Visibility
- 150 tracked prompts
- Sentiment Analysis
- Citation Analysis
- AI Traffic
- Creative & Campaign Insights
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- API & MCP Access
- AI Agents
- Dedicated customer support
- Demand Analysis
- Perplexity and AI Mode coverage
- 300 tracked prompts
- SSO
Own your presence
in SEO and AI Search
7-day free trial | 2-minute setup
