Analyze Your Competitors with Similarweb
Compare website traffic with competitors
Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.
It’s like having Google Analytics for every site in your market.
Find which channels drive competitor web traffic
Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.
So you can find the real opportunities faster.
Spot keywords generating web traffic for competitors
Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.
Instantly spot where you’re winning and where you should focus.
View your competitors' ads and take their top ideas
Check what ads your competitors are running across Google display and video. And which landing pages they’re sending web traffic to.
Then, analyze how long they’ve been running and how many impressions they’re getting to get ideas from their winning creatives.
Get full visibility into any site's Gen AI traffic
Reveal exactly how much traffic you (and your competitors!) are getting month over month from Gen AI platforms.
Then study the prompts that led people to competitor sites. That way, you can create relevant content. And appear for those enquiries.
Build a powerful lead engine
with Similarweb, the best
source of market data
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
100M+
8M+
6B+
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We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
See why 10,000 companies
already swear by Similarweb
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