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All the competitive insights
you need in one place

Whether you’re preparing a pitch for your clients or trying to get more visitors
to your ecommerce store, you can find the market data you need on Similarweb.

Compare website traffic with competitors

Find exactly how your site stacks up against competitors—from monthly visitors to media mix.

It’s like having Google Analytics for every site in your market.

Find which channels drive competitor web traffic

Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.

So you can find the real opportunities faster.

Spot keywords generating traffic for competitors

Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.

Instantly spot where you’re winning and where you should focus.

See how you show up in AI search

AI Brand Visibility: See how often you and your competitors show up in AI search for relevant topics.

Prompt Analysis: View the questions people are asking AI chatbots. And how it responds.

Citation Analysis: Identify the links AI pulls information from to build stronger partnerships.

Sentiment Analysis: Review whether AI chatbots are featuring your brand in a positive or negative light.

See which ads are working for your competitors

Check what ads your competitors are running. And which landing pages they’re sending web traffic to. That way you can get ideas from their winning campaigns.

Then, analyze how how much they’re spending and how many impressions they’re getting to see how competitive you are.

See how your traffic stacks up against
competitors in any industry

Similarweb shows you traffic data from every site in your market.
So you can see how you stack up against competitors.

Site Monthly Visits Unique Visitors Visit Duration YoY Growth Pages Per Visit
lululemon.com 31.77M 15.18M 03:03
arrow-up 13.2%
4.89
aloyoga.com 5.352M 2.914M 02:14
arrow-up 44.95%
5.08
gymshark.com 10.31M 5.514M 03:18
arrow-up 1.63
5.39
fabletics.com 9.442M 4.853M 03:43
arrow-down -6.98%
5.35
nike.com 136.8M 66.30M 03:06
arrow-down -22.01%
4.54
rhodeskin.com 1.183M 609,788 02:31
arrow-up 163.74%
4.24
rarebeauty.com 832,750 441,675 01:47
arrow-down -14.90%
4.41
rembeauty.com 196,191 98,789 01:48
arrow-up 36.76%
5.41
fentybeauty.com 1.821M 998,630 02:56
arrow-up 3.62%
4.70
glossier.com 2.098M 1.163M 02:05
arrow-down -4.37%
3.90
princesspolly.com 3.257M 1.621M 04:35
arrow-up 6.93%
5.98
hellomolly.com 4.697M 2.771M 01:33
arrow-up 59.94%
2.69
whitefoxboutique.com 2.099M 1.182M 02:22
arrow-up 85.11%
5.39
prettylittlething.com 5.509M 2.475M 05:00
arrow-down -26.76%
6.44
peppermayo.com 1.265M 564,972 02:56
arrow-up 229.48%
5.75
monday.com 35.95M 5.328M 11:25
arrow-up 6.09%
6.83
asana.com 42.74M 5.375M 11:28
arrow-down -10.91%
7.01
notion.so 153.1M 17.78M 09:01
arrow-up 7.55%
9.43
trello.com 26.57M 4.213M 10:39
arrow-up -0.29%
7.59
clickup.com 87.10M 8.805M 11:04
arrow-down -12.13%
7.68
dailywire.com 19.35M 4.302M 03:49
arrow-down -14.64%
2.85
dailycaller.com 5.711M 1.408M 02:55
arrow-down -2.54%
2.44
tyt.com 311,838 115,327 01:23
arrow-up 18.39%
2.54
thefp.com 3.885M 1.324M 04:03
arrow-up 53.07%
2.47
megynkelly.com 166,663 100,734 01:14
arrow-up 602.44%
1.42

We actually saw a 15% increase in overall traffic to our product pages on retailer sites.

Hersheys Testimonial

Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.

6B+

Organic and paid search terms
Similarweb data

100M+

Websites from around the world
Similarweb app data

8M+

Apps on iOS
and Android

210+

Predefined and custom categories and industries

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Similarweb stands out as a proud leader across top categories.

G2 named Similarweb a market leader in Digital Advertising Intelligence Software

G2 named Similarweb a market leader in Market Intelligence Tools

G2 named Similarweb a market leader in Paid Search Intelligence

G2 named Similarweb a market leader in Enterprise SEO Tools

G2 named Similarweb a market leader in Content Analytics Software

See how much value you get with
every Similarweb plan

Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.

Competitive Intelligence
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Starting at:
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Includes:
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  • Customer Demographics
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  • Competitor Alerts
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