Real user data
Does the provider use real user data to provide search, click, and prompt results?
Get Better
Competitive
Intelligence
When Semrush isn’t quite cutting it, try Similarweb, the platform marketers turn to when they need to take their results to the next level across SEO, PPC, AI, and beyond.
4.5 out of
5
|
Based on 1200+ reviews
Track your competitors across the funnel
Semrush shows rankings. Similarweb shows where the traffic comes from across every channel. So you know where to invest for real results.
Traffic and Engagement: See how your site traffic stacks up against competitors
Marketing Channels: Spot which marketing channels are working for competitors
Keywords: See which high-performing keywords you're missing for paid and organic search
Ads: Identify your competitors' top-performing ads and how much they spend
Discover how your brand appears in Gen AI results
Weigh up your presence across high-intent topics, monitor brand mentions and prompts, and benchmark against competitors.
Track brand mentions: Map where your brand appears across its most relevant topics
Examine market share: How your brand stacks up against your category’s top-performing brands
In-depth prompt analysis: Explore the prompts driving Gen AI answers and where your brand is mentioned, cited, or left out
Be the first to rank for new keywords
While your competitors on Semrush wait a month or two for updates, our Keyword Generator refreshes data every 72 hours. Better yet, we allow you to filter by trending and de-trending terms.
So, by the time your competitors notice it, you’ll already have content ranking for it.
See which keyword variations work best
Get more accurate search data for every keyword variation.
With this level of precision, you won’t have to guess whether “Bitcoin to USD” or “Bitcoin price today” performs best. And you can fast-track your way to the top of the SERPs.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
100M+
Websites
8M+
Apps
6B+
Keywords
210+
Industies
"We selected Similarweb over Semrush because we felt the data was more accurate and closer to real time."
Sara O'Brien
Marketing Manager
10 data views you can only
access with Similarweb
Features
Mobile and desktop keyword data
Can you analyze mobile and desktop keyword data separately?
YouTube keyword data
Analyze what search terms are popular on YouTube.
Search Demand Analysis
Get instant visibility into trending and de-trending keywords to see where demand is shifting.
Keyword lists
View how keyword groups perform over time, in SERPs, and against competitors.
Keyword traffic share
Go beyond rankings and view who’s winning traffic and clicks in SERP for your keyword group.
Zero-Click Searches
Analyze the percentage of searches that didn't lead to any clicks or visits to any site.
Last 28 Days view
Measure the search volume for any keyword over the past 28 days.
App Intelligence
Compare downloads, usage, and audience interests for any apps.
Ad Intelligence
View exactly how much your competitors are spending on demand-gen campaigns and how efficiently.
“We actually saw a 15% increase in overall traffic to our product pages on retailer sites.”
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Market Intelligence Tools
G2 named Similarweb a market leader in Paid Search Intelligence
G2 named Similarweb a market leader in Enterprise SEO Tools
G2 named Similarweb a market leader in Content Analytics Software
