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Traffic and Engagement

Compare website traffic with competitors

Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.

It’s like having Google Analytics for every site in your market.

Marketing Channels

Find which channels drive competitor web traffic

Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.

So you can find the real opportunities faster.

Gen AI Intelligence

See how you and competitors show up in AI search

  • AI Brand Visibility: See how often you and your competitors show up in AI search for relevant topics.
  • Prompt Analysis: View the questions people are asking AI chatbots. And how it responds.
  • Citation Analysis: Identify the links AI pulls information from to build stronger partnerships.
  • Sentiment Analysis: Review whether AI chatbots are featuring your brand in a positive or negative light.
SEO and PPC Keyword Research

Spot keywords generating web traffic for competitors

Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.

Instantly spot where you’re winning and where you should focus.

Ad Intelligence

View your competitors' ads and take their top ideas

Check what ads your competitors are running. And which landing pages they’re sending web traffic to. That way you can get ideas from their winning campaigns.

Then, analyze how how much they’re spending and how many impressions they’re getting to see how competitive you are.

Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.

6B+

Organic and paid search terms
Similarweb data

100M+

Websites from around the world
Similarweb app data

8M+

Apps on iOS
and Android

210+

Predefined and custom categories and industries

We actually saw a 15% increase in overall traffic to our product pages on retailer sites.

Hersheys Testimonial

Join the platform trusted by over 10,000 companies

Try for free

Similarweb stands out as a proud leader across top categories.

G2 named Similarweb a market leader in Digital Advertising Intelligence Software

G2 named Similarweb a market leader in Market Intelligence Tools

G2 named Similarweb a market leader in Paid Search Intelligence

G2 named Similarweb a market leader in Enterprise SEO Tools

G2 named Similarweb a market leader in Content Analytics Software

See how much value you get with
every Similarweb plan

Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.

Competitive Intelligence
Best for researchers and analysts
Starting at:
$125/ per month
Billed yearly
Includes:
  • Traffic & Engagement
  • Customer Demographics
  • Marketing Channels Overview
  • Competitor Alerts
Enterprise
Best for large businesses
Starting at:
Custom
Speak with a team member
All the features in Competitive Intel & SEO & AEO plus:
  • Creative & Campaign Insights
  • Paid Search & Display Marketing
  • Publisher & Advertiser Analysis
  • AI Agents
  • Dedicated customer support
  • Demand Analysis
  • Perplexity and AI Mode coverage
  • 300 tracked prompts
  • API and MCP Access
  • SSO

Start analyzing your competitors'
website traffic today

7-day free trial | 2-minute setup