The Ultimate
Competitor Analysis
Platform

See how your website stacks up against
any site with our competitive analysis platform.

Gain a 360° view of your competitors’ websites

Instantly access key insights for any website:

Web traffic — total visits, unique visits, and visits over time

Traffic sources — organic, paid, referral, direct, social

Engagement — session length, bounce rate, and page views

See which keywords drive paid and organic traffic

Uncover the keywords powering your competitors’ PPC and SEO strategies.

And extract data about their rank, SERPs, engagement, and total spend to find opportunities to grow.

See your competitors’ top ads and landing pages

Check what Google, display, and video ads your competitors are running. And which landing pages they’re sending traffic to.

That way, you can get inspiration from their winning ideas.

Reveal your competitors’ best affiliates

See where your competitors get their referral traffic from. And analyze their affiliates’ reach, traffic, and engagement.

So you know exactly which partners you should work with.

Get more traffic from AI chatbots

Discover exactly how much traffic you’re getting month over month from AI chatbots. Then study the prompts that led people to competitor sites so you can create relevant content. And appear for those enquiries.

AI Traffic

Boost your marketing with comparative traffic insights

Our online traffic data offers an unbiased, reliable view of web and app performance across the world. Check competitor website traffic to make smarter data-driven decisions for your online strategies.

250M+

Competitor display and search ads

100M+

Websites from around the world

6B+

Organic and paid search terms

210+

Predefined and custom categories and industries

Join 10,000+ global businesses that rely
on Similarweb to compare website traffic