Real user data
Access search and click results based on real user data.
Top Keyword Research
Tool
Start driving more traffic to your website with the most powerful keyword research tool on the market.
5 easy steps to get more traffic
to your site with keyword research
#1. Find which marketing channels work best
We show you exactly where your competitors are winning right now – across every channel, every month. So, instead of just guessing which keywords to target, you’re seeing exactly where the real traffic opportunities are hiding.
#2. Get real user data on search and click results
If your content is going to rank, you need actual data about what your perfect customers are searching for – beyond just estimates. Thankfully Similarweb uses real user data. So, you get a clear picture of how popular each term is.
#3. See which keywords are trending right now
Google gets brand new searches every single day. In fact, 1 in 6 searches are completely new.
Our Keyword Generator refreshes data every 72 hours. That means we catch these terms while they’re just starting to trend. So while your competitors are all elbowing each other for page 2 scraps, you can start claiming entire territories for yourself.
#4. Spot competitor keywords you're missing
Keyword research can feel like a black box, but with our keyword gap analysis, you can see all the terms your competitors are ranking for.
No more shooting in the dark—easily spot the keywords you’re winning, the ones your competitors are winning, those you’re actively competing over, and the easy opportunities just waiting for you.
#5. Get inspired by pages ranking for that term
Instead of staring at a blinking cursor, check out which pages are already ranking for your term. See what makes them great. And make sure your content is even better.
10 data views you can only
access with Similarweb
Features
Mobile and desktop keyword data
View mobile and desktop keyword data separately.
YouTube keyword research
Analyze what keyword search terms are popular on YouTube.
Amazon keyword research
Analyze what keyword search terms are popular on Amazon.
Search Demand Analysis
Evaluate demand for a trend of your choice by analyzing changing search volume over time.
Zero-Click Searches
See the percentage of searches that didn't lead to any clicks or visits to any site.
Last 28 Days view
Measure the search volume for any keyword over the past 28 days.
App Intelligence
Compare downloads, usage, and audience interests for any apps.
Compare email traffic
Review what percentage of your traffic and your competitors' traffic comes from email marketing.
Compare display traffic
View what percentage of your traffic and your competitors' traffic comes from display.
Why our keyword research data is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
Organic and paid search terms
100M+
Websites from around the world
8M+
Apps on iOS
and Android
and Android
210+
Predefined and custom categories and industries
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Outrank your competitors
with Similarweb’s real-time
SEO insights and market data
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Competitive Intel & SEO
Best for marketers and SEO managers
Starting at:
$333 /per month
Billed yearly
Billed yearly
All the features in Competitive Intelligence plus:
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
Most Popular
Competitive Intelligence
Best for researchers and analysts
Starting at:
$125/ per month
Billed yearly
Billed yearly
Includes:
- Traffic & Engagement
- Customer Demographics
- Marketing Channels Overview
- Competitor Alerts
Enterprise
Best for large businesses
Starting at:
Custom
Speak with a team member
All the features in Competitive Intel & SEO plus:
- Creative & Campaign Insights
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- Gen AI Analysis
- AI Agents
- Dedicated customer support
Join 10,000+ companies that use Similarweb
for their keyword research
7-day free trial | 2-minute setup
