Level Up
Your Keyword
Research
Get more traffic to your site with the most robust keyword research solution on the market.
Find trending keywords before competitors
Similarweb updates keywords within 72 hours (not weeks or months!)
Which means that you can start optimizing for terms weeks before your competitors even notice they exist.
See what people are searching
for in AI
With Similarweb, you see the actual prompts people are typing into AI chatbots. And how Gen AI is responding.
With those insights, you can create content to answer those questions.
View your competitors' best keywords
Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search.
Instantly spot where you’re winning and where you should focus.
Check which keywords trigger AI Overviews
Filter keywords based on the presence of AI Overviews. That way, you know which keywords feature organic results. And which ones push them down.
So, you can invest in keywords that really bring clicks.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
100M+
8M+
and Android
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Competitive Intelligence
G2 named Similarweb a market leader in Market Intelligence Tools
Level up your keyword research
with a plan that works for you
- Traffic & Engagement
- Customer Demographics
- Marketing Channels Overview
- Competitor Alerts
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
- AI Brand Visibility
- 150 tracked prompts
- Sentiment Analysis
- Citation Analysis
- AI Traffic
- Creative & Campaign Insights
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- AI Agents
- Dedicated customer support
- Demand Analysis
- Perplexity and AI Mode coverage
- 300 tracked prompts
- Publisher & Advertiser Analysis
- API and MCP Access
- SSO
See why half of Fortune 500
companies use Similarweb
7-day free trial | 2-minute setup
