SEO Tools
to Dominate
the SERPs
Leverage real user search and click data to plan smarter content. And win the battle to rank 1st on the SERPs.
See how your brand appears in Gen AI results
Access AI traffic metrics for any website. Get granular insights into both the landing pages winning traffic and the prompts that have driven the clicks.
Track traffic trends: Monitor Gen AI traffic share and spot shifts before competitor brands
Analyze landing pages: See the exact pages capturing Gen AI clicks
User prompts revealed: Reveal the traffic-driving prompts behind each landing page
Find new keywords before your competitors do
Most tools make you wait weeks or even months for updates. Our data is from as recent as 72 hours. That way, you can move first, and rank first.
Get the full story behind every keyword:
Zero-Clicks: Know which searches lead nowhere, so you don’t waste time on content that won’t convert
Last 28 Days: View search volumes for the last month vs. the yearly average
Trend Analysis: Track how interest rises or falls over 12 months using real search and click data
Track your keyword rankings properly
Track your keyword rankings from country down to city or zip code, and see where SERP features and AI Overviews are present. Get a clear breakdown of the percentage you own, with keyword and page ranks within each SERP feature.
Finally, find easy ways to optimize your content with our SEO insights. Whether you have keyword cannibalization or a key term owned by a competitor, we’ll make sure you don’t miss it.
Get a clear view of your site's SEO health
Run scheduled or ad-hoc crawls for any part of your site with our Website SEO analyzer. You’ll get the full picture of how your site is performing, with easy-to-understand scores.
Then review your performance against industry benchmarks to find the quick wins that lead to big gains.
Understand which links drive authority
Keep track of your backlink profile’s overall health and measure the impact of your link-building efforts. Then, reverse-engineer your competitors’ backlinks to uncover easy opportunities for your own strategy.
Break it all down by:
New/lost domains: See exactly when a link is added or removed
Link quality: Check domain trust and page authority score
Targeted View: Filter by target URL
Link type: Share of do follow vs no follow links for every domain
Why our search data
is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
100M+
8M+
and Android
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Outrank your competitors
with Similarweb’s real-time
SEO insights and market data
Level up your keyword research
with a plan that works for you
- Traffic & Engagement
- Customer Demographics
- Marketing Channels Overview
- Competitor Alerts
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
- Creative & Campaign Insights
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- Gen AI Analysis
- AI Agents
- Dedicated customer support
Join 10,000+ companies that already
swear by Similarweb's SEO tools
7-day free trial | No credit card needed
