The Best
SEO Tools
for Results
Leverage real user search and click data to plan smarter content. And win the battle to rank 1st on the SERPs.
Find new keywords before your competitors do
Most tools make you wait weeks or even months for updates. Our data is from as recent as 72 hours—so you can move first, and rank first.
Get the full story behind every keyword:
Zero-Clicks: Know which searches lead nowhere—so you don’t waste time on content that won’t convert
Last 28 Days: View search volumes for the last month vs. the yearly average
Trend Analysis: Track how interest rises or falls over 12 months—based on real search and click behavior
See what your competitors actually rank for
See exactly where your competitors are getting traffic, based on real user search behavior. No guesswork. No inflated estimates.
That way, you can uncover which keywords you’re missing. And which pages are driving their traffic so that you know how to outdo them at every step.
Track your keyword rankings properly
Track your keyword rankings from country down to city or zip code, and see where SERP features and AI Overviews are present. Get a clear breakdown of the percentage you own, with keyword and page ranks within each SERP feature.
Finally, find easy ways to optimize your content with our SEO insights. Whether you have keyword cannibalization or a key term owned by a competitor, we’ll make sure you don’t miss it.
Get a clear view of your site’s SEO health
Run scheduled or ad-hoc crawls for any part of your site with our Website SEO analyzer. You’ll get the full picture of how your site is performing, with easy-to-understand scores.
Then review your performance against industry benchmarks to find the quick wins that lead to big gains.
Understand the links driving authority
Keep track of your backlink profile’s overall health and measure the impact of your link-building efforts. Then, reverse-engineer your competitors’ backlinks to uncover easy opportunities for your own strategy.
Break it all down by:
New/lost domains: See exactly when a link is added or removed
Link quality: Check domain trust and page authority score
Targeted View: Filter by target URL
Link type: Share of do follow vs no follow links for every domain
Why our search data
is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
100M+
8M+
and Android
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Outrank your competitors
with Similarweb’s real-time
SEO insights and market data
Level up your keyword research
with a plan that works for you
- 100 website results per table
- 3 months of historical data
- 1,000 keyword results per table
- Worldwide view
- 500 website results per table
- 6 months of historical data
- 5,000 keyword results per table
- Rank Tracker, Backlinks, and Site Audit
- 10,000 website results per table
- 15 months of historical data
- 50,000 keyword results per table
- Segments Analysis
- AI Agents
