SEO Tools
Built for the
Gen AI Era
Get more traffic to your site with
the most robust SEO tools on the market.
Find trending keywords before competitors
Similarweb updates keywords within 72 hours (not weeks or months!)
Which means that you can start optimizing for terms weeks before your competitors even notice they exist.
See what people are searching
for in AI
With Similarweb, you see the actual prompts people are typing into AI chatbots. And how Gen AI is responding. You can even see what sources AI pulls information from.
With those insights, you can create content to answer those questions.
View your competitors' best keywords and landing pages
Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search. Plus where they’re sending that traffic.
That way, you know where you’re winning and where you should focus.
Track rankings down to the zipcode
Track your keyword rankings from country down to city or zip code, and see where SERP features and AI Overviews are present.
Get a clear breakdown of the percentage you own, with keyword and page ranks within each SERP feature.
Get a clear view of your site's SEO health
Run scheduled or ad-hoc crawls for any part of your site with our Website SEO analyzer.
You’ll get the full picture of how your site is performing, with easy-to-understand scores.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
100M+
8M+
and Android
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Market Intelligence Tools
G2 named Similarweb a market leader in Paid Search Intelligence
G2 named Similarweb a market leader in Enterprise SEO Tools
G2 named Similarweb a market leader in Content Analytics Software
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Billed yearly
- Traffic & Engagement
- Customer Demographics
- Marketing Channels Overview
- Competitor Alerts
Billed yearly
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
- AI Brand Visibility
- 150 tracked prompts
- Sentiment Analysis
- Citation Analysis
- AI Traffic
- Demand Analysis
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- 300 tracked prompts
- Perplexity and AI Mode coverage
- AI Agents
- API & MCP Access
- Dedicated customer support
- SSO
See why half of Fortune 500
companies use Similarweb
7-day free trial | No credit card required
