SEO Tools
Built for the
Gen AI Era

Get more traffic to your site with
the most robust SEO tools on the market.

★★★★☆
4.5 out of 5 | Based on 1200+ reviews
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Keyword Generator

Find trending keywords before competitors

Similarweb updates keywords within 72 hours (not weeks or months!)

Which means that you can start optimizing for terms weeks before your competitors even notice they exist.

Gen AI Intelligence

See what people are searching
for in AI

With Similarweb, you see the actual prompts people are typing into AI chatbots. And how Gen AI is responding. You can even see what sources AI pulls information from.

With those insights, you can create content to answer those questions.

Competitor Research

View your competitors' best keywords and landing pages

Unveil which keywords are actually driving your competitors’ website traffic across paid and organic search. Plus where they’re sending that traffic.

That way, you know where you’re winning and where you should focus.

Rank Tracker

Track rankings down to the zipcode

Track your keyword rankings from country down to city or zip code, and see where SERP features and AI Overviews are present.

Get a clear breakdown of the percentage you own, with keyword and page ranks within each SERP feature.

SEO Audit

Get a clear view of your site's SEO health

Run scheduled or ad-hoc crawls for any part of your site with our Website SEO analyzer.

You’ll get the full picture of how your site is performing, with easy-to-understand scores.

Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.

6B+

Organic and paid search terms
Similarweb data

100M+

Websites from around the world
Similarweb app data

8M+

Apps on iOS
and Android

210+

Predefined and custom categories and industries

We actually saw a 15% increase in overall traffic to our product pages on retailer sites.

Hersheys Testimonial

Join the platform trusted by over 10,000 companies

Try for free

Similarweb stands out as a proud leader across top categories.

G2 named Similarweb a market leader in Digital Advertising Intelligence Software

G2 named Similarweb a market leader in Competitive Intelligence

G2 named Similarweb a market leader in Market Intelligence Tools

See how much value you get with
every Similarweb plan

Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.

Competitive Intelligence
Best for researchers and analysts
Starting at:
$125 /per month
Billed yearly
Includes:
  • Traffic & Engagement
  • Customer Demographics
  • Marketing Channels Overview
  • Competitor Alerts
Competitive Intel, SEO & AEO & Ads
Best for performance marketers
Starting at:
$542 /per month
Billed yearly
All the features in Competitive Intel & SEO & AEO plus:
  • Creative & Campaign Insights
  • Search, Display & Social Insights
  • Advertiser Demand Signals
  • Brand Protection

See why half of Fortune 500
companies use Similarweb

7-day free trial | No credit card required