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Alexa is History.
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If you used to love Alexa Rankings, try Similarweb to see how you stack up against competitors. And where you can grow.

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Traffic and Engagement

Analyze and compare website traffic

If you used to use the Alexa traffic rank tool, try Similarweb to extract key metrics about any site’s performance.

Traffic: Monthly visits, unique visitors, visits per unique visitor

Engagement: Visit duration, pages per visit, bounce rate, page views

Device distribution: Percent of traffic coming from desktop vs. mobile

Website rank: Rank by country, globally, or by industry

Marketing Channels

Uncover your competitors' winning channels

Missing the Alexa web traffic analysis? Similarweb gives you all that and more. See exactly how much traffic your competitors are getting from social, email, paid, organic search, display, and referrals with a month-by-month breakdown.

No more guessing. Spot which channels are paying off for your competitors right now. And pivot your strategy to capture more market share.

Audience Analysis

See who visits any website and where else they go

See age, gender, and browsing patterns for any website.

Then build targeted personas your sales, marketing, and product teams can actually use.

See why 10,000 companies
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Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.