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Is Moz not quite cutting it? Try Similarweb — a complete suite of tools to manage everything from keyword research to competitor analysis.
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Spy on competitor traffic and take their top ideas
Find exactly how your site stacks up against competitors—from monthly visitors to media mix. It’s like having Google Analytics for every site in your market.
Get the best keyword data on the planet
See exactly what people search, along with where and how they search so you have all the information you need to create content that ranks. Consistently.
Maximize organic traffic to your site
Rank Tracker: Track the rank of your keywords from country down to city or zip code
Site Audit: Run scheduled or ad-hoc crawls for any part of your site
Backlink Analytics: Understand the quantity and quality of links any domain attracts
See how you can grow your PPC campaigns
Unveil which keywords are actually driving your competitors’ PPC campaigns. Instantly spot where you’re winning and where you should focus. Then check how much they’re spending to see if you’re making the most of your budget.
Spot exactly who's visiting competitor sites
Identify the age, gender, interests, and locations of any site’s audience. So you can create a perfect profile of your (or your clients’!) target audience. And see the full customer journey.
See how your traffic stacks up against
competitors in any industry
Similarweb shows you traffic data from every site in your market.
So you can see how you stack up against competitors.
| Site | Monthly Visits | Unique Visitors | Visit Duration | YoY Growth | Pages Per Visit |
|---|---|---|---|---|---|
| lululemon.com | 31.77M | 15.18M | 03:03 |
13.2% |
4.89 |
| aloyoga.com | 5.352M | 2.914M | 02:14 |
44.95% |
5.08 |
| gymshark.com | 10.31M | 5.514M | 03:18 |
1.63 |
5.39 |
| fabletics.com | 9.442M | 4.853M | 03:43 |
-6.98% |
5.35 |
| nike.com | 136.8M | 66.30M | 03:06 |
-22.01% |
4.54 |
| rhodeskin.com | 1.183M | 609,788 | 02:31 |
163.74% |
4.24 |
| rarebeauty.com | 832,750 | 441,675 | 01:47 |
-14.90% |
4.41 |
| rembeauty.com | 196,191 | 98,789 | 01:48 |
36.76% |
5.41 |
| fentybeauty.com | 1.821M | 998,630 | 02:56 |
3.62% |
4.70 |
| glossier.com | 2.098M | 1.163M | 02:05 |
-4.37% |
3.90 |
| princesspolly.com | 3.257M | 1.621M | 04:35 |
6.93% |
5.98 |
| hellomolly.com | 4.697M | 2.771M | 01:33 |
59.94% |
2.69 |
| whitefoxboutique.com | 2.099M | 1.182M | 02:22 |
85.11% |
5.39 |
| prettylittlething.com | 5.509M | 2.475M | 05:00 |
-26.76% |
6.44 |
| peppermayo.com | 1.265M | 564,972 | 02:56 |
229.48% |
5.75 |
| monday.com | 35.95M | 5.328M | 11:25 |
6.09% |
6.83 |
| asana.com | 42.74M | 5.375M | 11:28 |
-10.91% |
7.01 |
| notion.so | 153.1M | 17.78M | 09:01 |
7.55% |
9.43 |
| trello.com | 26.57M | 4.213M | 10:39 |
-0.29% |
7.59 |
| clickup.com | 87.10M | 8.805M | 11:04 |
-12.13% |
7.68 |
| dailywire.com | 19.35M | 4.302M | 03:49 |
-14.64% |
2.85 |
| dailycaller.com | 5.711M | 1.408M | 02:55 |
-2.54% |
2.44 |
| tyt.com | 311,838 | 115,327 | 01:23 |
18.39% |
2.54 |
| thefp.com | 3.885M | 1.324M | 04:03 |
53.07% |
2.47 |
| megynkelly.com | 166,663 | 100,734 | 01:14 |
602.44% |
1.42 |
Whenever I go into meetings with clients, I have an advantage…
I bring something to the table they’ve never heard before.
See why 10,000 companies already
swear by Moz Similarweb
7-day free trial | No credit card required
4 more reasons smart marketers
upgrade from Moz to Similarweb
Analyze your competitors' media mix
Moz only tracks search, while Similarweb gives you a full traffic breakdown by channel—organic, paid, social, direct, referral, and display ads.
That means you can spot hidden opportunities beyond just SEO.
Jump on trends as they happen with fresher data
Moz only updates its keyword data updates monthly. So, by the time it spots a high-potential keyword, it may already be too late.
Similarweb’s Keyword Generator updates every day. And data is available from as soon as 72 hours ago. So you can jump on new trends before your competitors even notice them.
Benchmark your PPC and display campaigns
Reveal exactly how much your competitors invest in paid anddisplay on the campaign level. Then check to see what they’re getting in return by reviewing their display impressions and the traffic they’re driving from paid search.
That way, you know if you’re spending enough and achieving the highest possible ROI.
Get granular keyword data on your competitors
Moz gives you some of the picture. Similarweb gives you the full story on your competitors’ keywords for SEO and PPC. You’ll see who’s winning what, where you’re beating them, and where you’re invisible (but shouldn’t be).
No fuzzy filters. No missing metrics. Just crystal-clear insights you can act on.
You can filter all data by:
Branded/non-branded keywords
Device
Country and zip code
Organic vs. paid traffic
Get a free trial to try
Similarweb for yourself
7-day free trial | No credit card required
Why our keyword research data is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
100M+
8M+
6B+
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Build a powerful lead engine
with Similarweb, the best
source of market intelligence
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Billed yearly
- 500 monthly data credits
- 6 months of historical data
- Up to 5,000 keyword results per table
Billed yearly
- 100 monthly data credits
- 3 months of historical data
- Up to 1,000 keyword results per table
Billed yearly
- 5000 monthly data credits
- 15 months of historical data
- Up to 50,000 keyword results per table
Discover how easily you can scale when
you upgrade from Moz to Similarweb
7-day free trial | No credit card required
