GEO, SEO, and
Market Research
In One Place

Leverage the world’s most trusted data so you can see the full picture across AI, search, social, and wherever else your audience hangs out.

4.5 out of 5 | Based on 1200+ reviews

Gen AI Intelligence

Make sure your brand shows up in AI

AI Brand Visibility: See if your brand shows up in AI across the topics that matter to you

Prompt Analysis: Review real user prompts and build a content strategy to fill any gaps

Citation Analysis: Check the sources AI references in answers so you can build better partnerships

Sentiment Analysis: View how people feel about your brand in AI

Get started

AI Traffic

Track AI traffic to your site

Unlike other tools that only show AI brand visibility, Similarweb shows both visibility and traffic.

AI-driven visits may be a small share of your total traffic, but that traffic is really valuable because those users tend to convert at a much higher rate.

You can even check which of your competitors’ landing pages are getting AI traffic. So you can see what’s working for them.

Get started

SEO Tools

Win the battle for organic clicks

Keyword Research: Our data is from as recent as 72 hours. That way, you can move first, and rank first

Rank Tracker: Track your keyword rankings from country down to city or zip code

Site Audit: Run scheduled or ad-hoc crawls for any part of your site

Backlink Analytics: Reverse-engineer your competitors’ backlinks to uncover quick wins

Get started

Competitor Analysis

Track your competitors across the funnel

Traffic and Engagement: See how your site traffic stacks up against competitors

Keywords: See which high-performing keywords you're missing for paid and organic search

Marketing Channels: Spot which marketing channels are working for competitors

Ads: Identify your competitors' top-performing ads and how much they spend

Get started

Similarweb vs. Profound

9 data views you can only
access with Similarweb

AEO doesn’t exist in a vacuum. To succeed,
you need visibility across every channel.

Features

Real user data

Does the provider use real user data to provide search volume, clicks, and prompts?

Mobile and desktop keyword data

Can you analyze mobile and desktop keyword data separately?

YouTube keyword data

Analyze what search terms are popular on YouTube.

Search Demand Analysis

Evaluate demand for a trend of your choice by analyzing changing search volume over time

Zero-Click Searches

Analyze the percentage of searches that didn't lead to any clicks or visits to any site.

Last 28 Days view

Measure the search volume for any keyword over the past 28 days.

App Intelligence

Compare downloads, usage, and audience interests for any apps.

AI Overviews

See which keywords trigger AI overviews.

Compare display traffic

Analyze what percentage of your traffic and your competitors' traffic comes from display.

Where does our data come from?

Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.