Multi-Channel traffic insights
Get a full breakdown of competitor traffic by channel (organic, paid, social, referral, display, and direct.).
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Is Spyfu not quite cutting it? Try Similarweb, a complete suite of tools to manage everything from keyword research to competitor analysis.
Spy on competitor traffic and take their top strategies
Find exactly how your site stacks up against competitors from monthly visitors to media mix. It’s like having Google Analytics for every site in your market.
Get the best keyword data on the planet
See exactly what people search, along with where and how they search so you have all the information you need to create content that ranks. Consistently.
Maximize organic traffic to your site
Rank Tracker: Track the rank of your keywords from country down to city or zip code
Site Audit: Run scheduled or ad-hoc crawls for any part of your site
Backlink Analytics: Understand the quantity and quality of links any domain attracts
See how you can grow your PPC campaigns
Unveil which keywords are actually driving your competitors’ PPC campaigns. Instantly spot where you’re winning and where you should focus. Then check how much they’re spending to see if you’re making the most of your budget.
Spot exactly who's visiting competitor sites
Identify the age, gender, interests, and locations of any site’s audience. So you can create a perfect profile of your (or your clients’!) target audience. And see the full customer journey.
See which ads are working for your competitors
Check what ads your competitors are running across Google display and video. And which landing pages they’re sending traffic to. So you can get ideas from their winning creatives.
See how your traffic stacks up against
competitors in any industry
Similarweb shows you traffic data from every site in your market.
So you can see how you stack up against competitors.
| Site | Monthly Visits | Unique Visitors | Visit Duration | YoY Growth | Pages Per Visit |
|---|---|---|---|---|---|
| lululemon.com | 31.77M | 15.18M | 03:03 |
13.2% |
4.89 |
| aloyoga.com | 5.352M | 2.914M | 02:14 |
44.95% |
5.08 |
| gymshark.com | 10.31M | 5.514M | 03:18 |
1.63 |
5.39 |
| fabletics.com | 9.442M | 4.853M | 03:43 |
-6.98% |
5.35 |
| nike.com | 136.8M | 66.30M | 03:06 |
-22.01% |
4.54 |
| rhodeskin.com | 1.183M | 609,788 | 02:31 |
163.74% |
4.24 |
| rarebeauty.com | 832,750 | 441,675 | 01:47 |
-14.90% |
4.41 |
| rembeauty.com | 196,191 | 98,789 | 01:48 |
36.76% |
5.41 |
| fentybeauty.com | 1.821M | 998,630 | 02:56 |
3.62% |
4.70 |
| glossier.com | 2.098M | 1.163M | 02:05 |
-4.37% |
3.90 |
| princesspolly.com | 3.257M | 1.621M | 04:35 |
6.93% |
5.98 |
| hellomolly.com | 4.697M | 2.771M | 01:33 |
59.94% |
2.69 |
| whitefoxboutique.com | 2.099M | 1.182M | 02:22 |
85.11% |
5.39 |
| prettylittlething.com | 5.509M | 2.475M | 05:00 |
-26.76% |
6.44 |
| peppermayo.com | 1.265M | 564,972 | 02:56 |
229.48% |
5.75 |
| monday.com | 35.95M | 5.328M | 11:25 |
6.09% |
6.83 |
| asana.com | 42.74M | 5.375M | 11:28 |
-10.91% |
7.01 |
| notion.so | 153.1M | 17.78M | 09:01 |
7.55% |
9.43 |
| trello.com | 26.57M | 4.213M | 10:39 |
-0.29% |
7.59 |
| clickup.com | 87.10M | 8.805M | 11:04 |
-12.13% |
7.68 |
| dailywire.com | 19.35M | 4.302M | 03:49 |
-14.64% |
2.85 |
| dailycaller.com | 5.711M | 1.408M | 02:55 |
-2.54% |
2.44 |
| tyt.com | 311,838 | 115,327 | 01:23 |
18.39% |
2.54 |
| thefp.com | 3.885M | 1.324M | 04:03 |
53.07% |
2.47 |
| megynkelly.com | 166,663 | 100,734 | 01:14 |
602.44% |
1.42 |
Whenever I go into meetings with clients, I have an advantage…
I bring something to the table they’ve never heard before.
4 more reasons smart marketers
upgrade from Spyfu to Similarweb
Analyze your competitors' media mix
SpyFu only tracks search, while Similarweb gives you a full traffic breakdown by channel. You’ll see exactly how much traffic is coming from organic, paid, social, direct, referral, and display.
That means you can spot hidden opportunities beyond just SEO and PPC.
Jump on trends as they happen with fresher data
SpyFu only updates its keyword data updates monthly. So, by the time it spots a high-potential keyword, it may already be too late.
Similarweb’s Keyword Generator updates every day. And data is available from as soon as 72 hours ago. So you can jump on new trends before your competitors even notice them.
See exactly which keywords send traffic to competitors
SpyFu gives you some of the picture. Similarweb gives you the full story on your competitors’ keywords. You’ll see who’s winning what, where you’re beating them, and where you’re invisible (but shouldn’t be).
No fuzzy filters. No missing metrics. Just crystal-clear insights you can act on.
You can filter all data by:
Branded/non-branded keywords
Device
Country and zip code
Organic vs. paid traffic
Find the landing pages pulling their weight
Don’t guess which competitor pages are working. See the proof. Similarweb shows you exactly where their paid traffic is going, how each landing page is performing, and which ones are trending up (or tanking).
See why 10,000 companies already
swear by Spyfu Similarweb
7-day free trial | No credit card required
10 data views you can't
access with Spyfu
Features
Real user data
Does the provider use real user data to provide search and click results?
AI Chatbot Traffic
See total traffic coming to your vs. competitors' sites from AI Chatbots, and the original prompts.
Mobile and desktop keyword data
Analyze mobile and desktop keyword data separately.
Analyze rankings by tags
Review clicks, position, and visibility at the tag level to identify important trends across your site.
Search Demand Analysis
Evaluate demand for a trend of your choice by analyzing changing search volume over time
SERP Feature Tracking
Track how many times you appear in SERP features, including AI Overviews.
Backlink Analytics Overview
See new vs. lost, TLD distributions, geo-specific data, and backlinks/referring domains over time.
Last 28 Days view
Measure the search volume for any keyword over the past 28 days.
Branded vs. non-branded keyword filter
Filter competitor keywords by non-branded traffic so you only see relevant terms.
Why our keyword research data is the best on the market
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
100M+
Websites
8M+
Apps
6B+
Keywords
210+
Industies
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Build a powerful lead engine
with Similarweb, the best
source of market data
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Professional
Starting at:
$333 /per month
Billed yearly
Billed yearly
All the features in Starter plus:
- 500 monthly data credits
- 6 months of historical data
- Up to 5,000 keyword results per table
Most Popular
Starter
Starting at:
$125/ per month
Billed yearly
Billed yearly
Includes:
- 100 monthly data credits
- 3 months of historical data
- Up to 1,000 keyword results per table
Team
Starting at:
$1166/ per month
Billed yearly
Billed yearly
All the features in Professional plus:
- 5000 monthly data credits
- 15 months of historical data
- Up to 50,000 keyword results per table
Discover how easily you can scale when
you upgrade from Spyfu to Similarweb
7-day free trial | No credit card required
