Multi-Channel traffic insights
Get a full breakdown of competitor traffic by channel (organic, paid, social, referral, display, and direct.).
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from SpyFu
to Similarweb
Is SpyFu not quite cutting it? Try Similarweb, a complete suite of tools to manage everything from keyword research to competitor analysis.
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Analyze your competitors' media mix
SpyFu only tracks search, while Similarweb gives you a full traffic breakdown by channel. You’ll see exactly how much traffic is coming from organic, paid, social, direct, referral, and display.
That means you can spot hidden opportunities beyond just SEO and PPC.
Jump on trends as they happen with fresher data
SpyFu only updates its keyword data updates monthly. So, by the time it spots a high-potential keyword, it may already be too late.
Similarweb’s Keyword Generator updates every day. And data is available from as soon as 72 hours ago. So you can jump on new trends before your competitors even notice them.
See exactly which keywords send traffic to competitors
SpyFu gives you some of the picture. Similarweb gives you the full story on your competitors’ keywords. You’ll see who’s winning what, where you’re beating them, and where you’re invisible (but shouldn’t be).
No fuzzy filters. No missing metrics. Just crystal-clear insights you can act on.
You can filter all data by:
Branded/non-branded keywords
Device
Country and zip code
Organic vs. paid traffic
See if you're showing up in AI
Reveal exactly how visible your brand is across AI platforms compared to your biggest competitors.
Then study the prompts people use when searching for your products. And what sources AI cites when it responds. That way, you can create content to fill those gaps. And show up when it matters most.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
Organic and paid search terms
100M+
Websites from around the world
8M+
Apps on iOS
and Android
and Android
210+
Predefined and custom categories and industries
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
10 data views you can
only see with Similarweb
Features
Real user data
Does the provider use real user data to provide search and click results?
AI Chatbot Traffic
See total traffic coming to your vs. competitors' sites from AI Chatbots, and the original prompts.
Mobile and desktop keyword data
Analyze mobile and desktop keyword data separately.
Analyze rankings by tags
Review clicks, position, and visibility at the tag level to identify important trends across your site.
Search Demand Analysis
Evaluate demand for a trend of your choice by analyzing changing search volume over time
SERP Feature Tracking
Track how many times you appear in SERP features, including AI Overviews.
Backlink Analytics Overview
See new vs. lost, TLD distributions, geo-specific data, and backlinks/referring domains over time.
Last 28 Days view
Measure the search volume for any keyword over the past 28 days.
Branded vs. non-branded keyword filter
Filter competitor keywords by non-branded traffic so you only see relevant terms.
Discover how easily you can scale when
you upgrade from SpyFu to Similarweb
7-day free trial | No credit card required
