Compare & Analyse
Website Traffic

Analyse your competitors’ website traffic to see how you stack up. And where you can grow.

Get statistics for any website

See how much traffic a website gets and how engaged visitors are on the page. Compare their stats to your own to see how you compare and where you should focus your efforts.

Then explore traffic spikes to catch their most successful campaigns in action.

Uncover any site's top traffic sources

See exactly how much traffic your competitors are getting from organic, paid, referrals, display ads, email, and social with a month-by-month breakdown.

Identify which channels are paying off for your competitors right now, and pivot your strategy to capture more market share.

The smart way to analyse competitor website traffic

7-day free trial | 2-minute setup

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View your competitors' top keywords

See a side-by-side view of your paid and organic keywords against your competitors’ to spot missed opportunities. Then extract data about their traffic volume, clicks, CPC, and keyword difficulty.

So, you can optimise your content and boost your campaigns without any of the guesswork.

See competitor ads and landing pages

Check what Google, display, and video ads your competitors are running, and which landing pages they’re sending traffic to.

That way, you can get inspiration from their winning creatives.

Power your digital strategy with data from across the web

Our platform leverages billions of real user data points to offer you a granular view of web performance across the world.

100M+

Websites from around the world

6B+

Organic and paid search terms

250M+

Competitor display and search ads

210+

Predefined and custom categories and industries

Whenever I go into meetings with clients, I have an advantage…
I bring something to the table they’ve never heard before.

Join 10,000 businesses that analyse
competitor website traffic with Similarweb

7-day free trial | 2-minute setup