Track Your
Competitors Online
See what channels, keywords, landing pages, and campaigns are working for competitors. So you can adopt their winning ideas.
See how you stack up to competitors
Find exactly how your website traffic stacks up against competitors’, from monthly visitors to average visit duration.
That way you know which competitors are real threats. And when traffic dips, you’ll know whether it’s just you or the whole market.
Find which channels work best
Stop guessing where your audience is hiding. Reveal exactly which channels are driving web traffic to your competitors.
So you can find the real opportunities faster.
Make sure AI chatbots recommend you
View the questions people are asking AI chatbots. And how it responds. So you can create content people are asking for.
And identify the sources AI pulls information from in its answers. That way, you can build stronger partnerships. Then track your visibility over time in the topics that matter to you.
Defend your branded search terms
See how many clicks you’re losing to competitors on branded keywords. And check their ads to shut down trademark violations fast. You can even set up alerts to get notified the moment your click share drops.
No competition? Great, now you’ll know you can reduce your bids and save some money.
Justify ad spend
to leadership
View how much your competitors are spending on campaigns across channels…and how efficiently.
Are you spending enough? Are you getting the same number of clicks or impressions from that spend? Now you’ll know.
Where does our data come from?
Our data is a mix of first-party analytics, anonymous traffic, public sources, and global partnerships. Advanced AI transforms these billions of signals into insights that provide you a high-resolution look at online search activity.
6B+
100M+
8M+
and Android
210+
We actually saw a 15% increase in overall traffic to our product pages on retailer sites.
Similarweb stands out as a proud leader across top categories.
G2 named Similarweb a market leader in Digital Advertising Intelligence Software
G2 named Similarweb a market leader in Market Intelligence Tools
G2 named Similarweb a market leader in Paid Search Intelligence
G2 named Similarweb a market leader in Enterprise SEO Tools
G2 named Similarweb a market leader in Content Analytics Software
See how much value you get with
every Similarweb plan
Whether you just need to check website traffic for sites in your market
or you’re conducting full-scale market research, we have the perfect plan for you.
Billed yearly
- Traffic & Engagement
- Customer Demographics
- Marketing Channels Overview
- Competitor Alerts
Billed yearly
- Organic Search Overview
- Keyword Research
- Rank Tracker
- Site Audit
- Backlink Analytics
- AI Brand Visibility
- 150 tracked prompts
- Sentiment Analysis
- Citation Analysis
- AI Traffic
- Creative & Campaign Insights
- Paid Search & Display Marketing
- Publisher & Advertiser Analysis
- AI Agents
- Dedicated customer support
- Demand Analysis
- Perplexity and AI Mode coverage
- 300 tracked prompts
- API and MCP Access
- SSO
Start analyzing your competitors'
website traffic today
7-day free trial | 2-minute setup
